April 12, 2017

The digital marketing industry is constantly evolving. Digital Marketing can count on many professionals (even very young) and has actually found in a realty like the Donatello Coworking, a dedicated space. Many of the Digital Marketing professionals are freelance workers who work for one or more digital agencies, online headlines or direct clients, as free online communication professionals. Analyzing the most recent Eurostat data, it emerges that Italy is the European country with the highest number of freelance workers: freelance workers are almost 3, and half, about 13% of the active population. There are numerous freelancers working in the digital industry, but in what roles? As in any other field, even in digital marketing, the required figures are often hybrid and versatile, we see together the main ones.

The Social Media Specialist

The social media specialist is now one of the most sought figures, given the importance of social networks in modern digital strategies. Always in step with all the latest social networking news, this professional must be able to develop a digital communication plan using social networks like Facebook, Twitter, Google+, Instagram, Pinterest, Linkedin and the latest as SnapChat. Training to become a social media expert starts from one’s own experience, studying, experimenting and using the various platforms.

The Web Content Editor and Web Content Manager

In realities like the Donatello Coworking in Milan (the most digital Italian city), it is easy to meet freelance workers who are involved in the creation and insertion of original content on websites. They are web content editors, professionals in the use of content management systems (CMS), image insertion, and the creation of SEO friendly, quality, pertinent and unique texts. Those who have this role must have strong communication skills, but they must also be able to use specific platforms such as WordPress, Joomla, Drupal, and other content management tools and other tools to find the most effective keywords such as SEMRush and Google Adwords.

The Digital Marketing Manager and the Digital Marketing Strategist

Among the most popular digital professions, it is good to include the already mentioned “hybrid figures”, professionals with multidisciplinary and cross-media skills. The digital marketing manager is one of the most sought figures since it is formed to structure and coordinate all digital marketing activities. Good planning skills, knowledge of all the dynamics of web advertising, curiosity and constant updating of new technologies: these are the main features a digital marketing manager needs to have.

The SEO/SEM Specialist

Companies and new digital networks, which are actually born and grow in sharing as ours, are increasingly investing in figures such as SEO and SEM Specialists. Search Engine Optimization (SEO) and SEM (Search Engine Marketing) are closely linked tools that help to optimize indexing and increase the visibility of a website in the organic search engine results. SEM is part of social media marketing, link building and pay per click and keyword advertising. The SEO Specialist who deals with optimizing content for search engines and the SEM Specialist must have a rich technical baggage, analytical ability and a constant desire to learn.

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